After the takeover by Ahold, what changed at Giant? Read this article to learn more about the company’s new corporate identity, delivery service, and cost-cutting program. What is the future of the Giant Company? We will answer these questions and more. Read on to find out what’s new at Giant. If you’re a resident of New Jersey, you can shop online and get your groceries delivered to your home.
Changes after the Ahold takeover of Giant
The recent acquisition of Giant by Ahold has raised some concerns in the industry. Ahold has extensive experience with urban retailing, and its acquisition of Giant is expected to benefit the company in more ways than one. Ahold has acquired seven U.S. supermarket chains since 1977. In 2007, it opened eight new stores and closed two. A few stores were prototypes and others were replacement stores. The Giant Food chain also completed six major remodels and closed someplace special outlet in McLean, Virginia. Analysts questioned the merger as well, but Ahold CEO Tracy Zwartendijk insisted the changes will benefit customers and that Giant will continue to engage with the community.
While the company’s revenues soared during the Ahold takeover, Giant Food pulled back on its northward expansion in the fall of 1998 and concentrated on improving same-store sales. In the face of intense competition, the company’s northern stores struggled to make a profit. In May 1998, Giant Food agreed to be acquired by Dutch grocery conglomerate Royal Ahold N.V. For $2.8 billion, the company sold Giant to Ahold. After the merger, Ahold integrated Giant’s administrative functions with sister company Stop & Shop. The company also announced plans to close the remaining manufacturing facilities.
New corporate identity
Giant Food Stores has rebranded as The GIANT Company to better reflect its growth and commitment to freshness. The redesigned logo includes the big “G” and leaf in the “A” representing growth and progress. This fresh identity will be incorporated into various aspects of the company’s operations over the next year. In addition to the new logo, the company has updated its stores with modern decor and new work wear for store associates. Its delivery vehicles will feature new graphics and family-oriented messages.
The redesigned Giant logo and name were revealed at a press conference held by CEO Peter Rigdon. The new name, The GIANT Company, better emphasizes the role that GIANT has played in the lives of customers since 1923. The company has grown from a two-man butcher shop to an omni-channel retailer with many other services besides groceries, including catering, in-store pharmacies, nutrition education, and on-site fuel stations.
The Giant food chain recently announced a new brand positioning and cost-cutting program. While Giant is late to the “brand positioning” bandwagon, the company did catch on a few years ago. With the launch of this new program, Giant is hoping to pick up one or two points in the market. That’s good news for customers, and it is good news for the environment. But will it do the trick?
During the 2016 budgeting process, Giant grocery store management unveiled three policies aimed at reducing employee turnover. The company promoted young workers to management roles, recognized talented workers and offered them increased management responsibilities. The company also offered employees tuition assistance. These policies are intended to retain employees and improve the bottom line. Giant has over 160 stores in Pennsylvania, plus a number of franchised chains and other businesses. Combined, these operations employ nearly 27,000 people, which could increase the company’s profits.
While the company may have partnered with instacart a few years back, Giant Food is now expanding its grocery delivery service. The company now offers free delivery for groceries ordered online, as well as lower minimum order amounts. Customers in the Washington, D.C. metro area can now order food with the Giant Delivers service, which has been in place since 2012.
As a part of its push to improve the experience for online shoppers, Giant Food is reducing fees. Orders placed for Friday-Monday will now be charged only $3.95, and Tuesday-Thursday orders will no longer be charged a delivery fee. Moreover, the minimum order amount for pickup orders is halved to $30 from $60. There is still a $2.95 fee for everyday pick-up orders.
As of January 1, Giant Food’s delivery service has launched with Instacart and other grocery pick-up companies. The company’s delivery service was previously known as Peapod by Giant, but in December the company rebranded it as Giant Delivers. With this new initiative, shoppers can now place orders online, and have them delivered to their doorsteps within four hours. Giant Food is also expanding its partnership with Washington, D.C.-based Union Kitchen, which will deliver fresh fruits and vegetables to the store for free.